Adding social media to market a restaurant can immensely increase awareness about the restaurant, generate motivated engagement with your food, and get you more customers in your door. Social Media helps market a restaurant through its different channels. People love to talk about food and where to eat it. If done right, these people can be talking about your food and your restaurant.
Here are three creative ways to make the most of your restaurant on social media channels:
Be Responsive on Facebook: Make the most of your Facebook page by engaging customers with deals, special offers and enticing photos of food from your restaurant. But it is most important to respond to posts your diners make about you on Facebook to form a relationship with them. “Like” or make simple, helpful replies under your restaurant’s name in response to the feedback. Not only will you gain a reputation as responsive, but your name will gain valuable visibility.
Here is an example of a restaurant interacting with their diners:
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Use Attractive Hashtags on Instagram: Make sure the content you share is attractive and appealing. Post mouth-watering pictures of delicious dishes along with fun pictures of the restaurant’s interiors, diners and staff that would make a food lover stop by your Instagram and take a moment to digest the content you have shared. Use enough hashtags to drive engagement. Hashtags must describe the food in the most appetizing way possible. Adding hasthags makes your content easily searchable.
Time Your Tweets – Send out tweets close to breakfast, lunch and dinner times on Twitter. Unlike Facebook, your tweets will show up in Followers’ feeds immediately as you send them. Users will like to engage with a restaurant just before they are going to eat, as the urge for food is the most at those times, creating real-time conversations for your Restaurant.
Here are some more tips by Business 2 Community for successful social media marketing for restaurants.
